I Think This Is the Coolest French Brand—and It’s Affordable

Hi, I’m a style journalist, and I’m a complete cliché. My offence? I really, actually love French fashion brands. In fact, there are the greats reminiscent of Chanel, Saint Laurent, Hermès, Celine and Dior that may all the time be the dream to personal and put on. However it’s not simply the legendary old-school trend houses that inspire me. It is also the more modern designers that I really like, comparable to Jacquemus and Isabel Marant. Nevertheless, there isn’t any escaping the fact that all the above labels usually are not precisely budget-friendly. It is nice, then, that Musier got here alongside to fill the opening of extra reasonably priced French trend manufacturers.

Launched in 2018, the label was created by Anne-Laure Mais, who can also be typically noticed sporting the pieces on her Instagram feed. The signature type is Parisian however with a sassy edge—assume cropped cardigans, front-tied blouses, and midi clothes that exhibit simply the correct quantity of décolletage. Proper now, there are plenty of items you will get your arms on (some even on sale on ASOS) and are ideal for the coming hotter months. Personally, I’m drawn to the lime-green cardigan embellished with faux-pearl buttons. If this all seems like something you’re into, I recommend you retain scrolling and see extra, tout suite!