I’ve Followed This Scandi Brand for 3 Years—Now the Secret’s Out

As style editors, we’re continually asking ourselves one
essential question: Which up-and-coming brands have what it takes
to make it massive? Typically, we fall in love with an indie label only
to have it shutter within a few years, but different occasions, our
trend radar is on-point.

My obsession with Stand Studio undoubtedly falls into the latter
category. I first turned acquainted with the model when it showed
throughout Stockholm Style Week in January 2017. Since then, it is
made the leap over to the bigger scene at Copenhagen
Fashion Week, the place the brand will debut its F/W 20 assortment
at this time. Plus, it has been spotted on everyone from Bella Hadid to Katy
Perry.

To study more concerning the model, I tapped Copenhagen Style
Week’s CEO,
Cecilie Thorsmark, for her take. “Stand Studio isn’t just
one other brand on our show schedule. It is a model with a really distinctive
and very visible DNA with its high-quality leather gadgets paired
with daring and daring designs,” Thorsmark advised Who What Wear. “It is
essential to us that our style week represents the complete spectrum
of what Scandinavian trend has to supply, and I consider that Stand
Studio is a vital contribution to this ambition.”

Curious yet? Scroll right down to see how It women and celebs are
sporting the model and shop it for your self.

On
Cecilie Thorsmark: Stand Studio coat