Adish Spring/Summer 2020 Campaign

ADISH unveiled
its Spring/Summer time 2020 campaign, shot by Michal
Chelbin and styled by Patrick
Welde.

The inspiration for the ADISH SS20 assortment stems from the
Nuweiba Music Pageant that occurred within the Sinai Peninsula in
1978, when the world was nonetheless beneath the Israeli occupation that
started in 1967 because of the Six-Day Warfare.

The spirit of the Nuweiba Music Pageant symbolizes a really
totally different strategy to territory withdrawal and disengagement than
that which prevails in the present day; it reminds us not only that these
actions are potential, however that they will also take place within a
constructive, utopian and joyful mindset, and not solely via militant
aggression and violence.

The SS20 collection draws inspiration from the vibe, the mood
and the psychedelics of the era, the music pageant’s graphic
language, and the distinctive desert aesthetic of Sinai; the feel and
tones of the sandy mountains, the fashion of the native Bedouins,
their conventional patterns and symbols and the sun’s
discoloration of the rugs and textiles. The identify of the collection
is predicated on an article by the famous Israeli writer Johnathan
Geffen which was Revealed within the Israeli newspaper “Maariv” in
June 1978.