It’s no secret there are countless
product launches
from the best and buzziest beauty brands
coming in hot at a daily and weekly cadence. Not surprisingly, if
you’re good about checking the new-arrivals section of your
favorite beauty retailers, you’ll regularly see a fresh crop of
offerings that, quite honestly, can feel overwhelming. Just when
you decide one new dry shampoo or
tube
of mascara
is worth splurging on, there are four brand-new
options the following day. It’s like a game of whack-a-mole that
has a vendetta against your bank account.

As beauty
editors
, we consistently receive, test, and review all of the
most exciting new formulas, but we also love to see and know what
non–beauty editors are really sinking their teeth into. (There’s
nothing more satisfying than when a product we’re completely
obsessed with is met with the same approval among the masses.) So
to celebrate the latest and greatest, we’ve trolled three of our
favorite online beauty retailers—Sephora,
Net-a-Porter, and Nordstrom—to locate the 30 best-selling,
five-star, new-in products on their shelves. It’s the perfect
opportunity to build out your fall and winter beauty wardrobe.

Known
for its chocolate-themed palettes and compacts, Too Faced’s newest
18-pan eye shadow palette is inspired by freshly baked gingerbread.
No other product will get you in the holiday spirit faster. 

Looking
for a new signature scent this season? This Rome-inspired fragrance
from Valentino features luxurious and elegant notes of black
currant, jasmine, and bourbon vanilla. 

We’ve
never seen a more dazzling bottle of skin magic. Fitting, since
this brand-new serum is brimming with radiance-enhancing AHAs,
BHAs, and rose water. 

We
couldn’t be more thrilled that one of our all-time favorite
wellness brands, Sakara Life, has officially landed at Sephora.
This new metabolism powder is a standout and perfect for
simultaneously reducing bloat and improving digestion this fall and
winter. Plus, it makes anything you add it to taste like a
chocolate treat.

Beauty
peeps can’t stop talking about Anastasia Beverly Hills’ new trio of
Norvina Eyeshadow Palettes. This is Vol. 2, and it’s the crowd
favorite thus far. 

This
must-have quad from Hourglass has both your blush and highlight
needs covered and is such a steal for just under $60 considering
you’re getting four of the brand’s most-loved formulas in one
travel-friendly compact. 

If
you love The Ordinary, we guarantee you’ll fall just as hard for
The Inkey List. For just $15, this new ceramide night treatment
floods the skin with hydrating hyaluronic acid and
barrier-protecting ceramides for even skin texture and firming
perks. 

Nothing
is chicer than Chanel. To freshen up your fragrance wardrobe, we
recommend this bottled bouquet of jasmine, ylang-ylang, orange
blossom, and tuberose. 

Everyone
from makeup artists to Meghan Markle swears by RMS Beauty’s “Un”
Cover-Up Concealer—a longtime cult classic—so there’s high
anticipation surrounding this debut full-coverage cream foundation
which follows the same formulaic design. 

Adorable
packaging aside, this honey bear houses the brand’s best-selling
Don’t Despair, Repair! mask, but with an additional spike of
organic, unpasteurized honey for an extra kick of hair hydration
this winter. 

Summer might
be over, but we still want our skin to glisten and glow. This
recent add is our all-season-long antidote. 

You
can never have too many lipsticks. This formula is extra durable
and extra creamy for maximum comfort and budge-resistant
wear. 

Who
doesn’t want to wake up to firmer, more lifted skin? Packed with
tons of MVP ingredients like  antioxidants, vitamins A and C,
anti-inflammatory omega oils, and rejuvenating peptides, this
product’s name doesn’t lie. 

Slightly
tinted for a radiant finish, this brilliant formula is designed to
protect our fragile under-eyes from environmental threats like
pollution, stress, and blue light.

This
multitasking concealer simultaneously brightens the look of dark
circles while also camouflaging other annoying skin imperfections
like blemishes or discoloration. Plus, it’s super easy to toss into
your bag for midday (or night) touch-ups. 

This
power-packed eye cream is like the most nutritious of smoothies for
your face, loaded with skin-improvers like lavender, calendula,
dandelion, Japanese honeysuckle, aloe vera, caffeine, green tea,
vitamin E, and, of course, lots of vitamin C.

Meet
Charlotte Tilbury’s best-selling Pillow Talk lipstick but with an
extra dose of shimmer, shine, and hydration thanks to sunflower
seed oil and hops extract. 

Our
scalps scream for relief in fall and winter, and the goddesses at
Oribe have heard our plea with this soothing, hair-stimulating
exfoliating scrub. Plus, that baby-pink bottle is just so damn
pretty. 

Packed
with lip conditioners, just one swipe of this peachy-perfect gloss
makes your pout look plumper and far more pillowy. 

This
helpful set from Heir Atelier has all of your priming needs covered
with super-chic design to boot. You get a face, lip, and eye
primer—the perfect superset to ensure an A+ makeup
application.

Cleansers
don’t have to be fancy, and this top-rated new launch from
BareMinerals is proof. It’s creamy, soothing, and de-gunks your
pores for a less oily and congested complexion.

We
don’t know about you, but we love wearing a cult-loved French
staple on our lips. This new formula from House Dior is already a
fan favorite—infused with exotic flower oil and promising
impressive 12-hour wear.

This
new overnight mask from Youth to the People revives even the most
Walking Dead of complexions with its all-star trio of hyaluronic
acid, squalane, and C-packed vitamins galore. Think of it like
Emergen-C for your face, but healthier. 

Makeup
artists fawn over Shiseido. This brand-new liquid concealer is
featherlight while still giving you buildable, medium-to-full
coverage. 

We
don’t know about you, but come the moisture-sucking days of fall
and winter, our skin really needs something called Water Drench.
This new toning mist is what your thirsty face is craving and feels
just as satisfying and refreshing as a Diet Coke on the Fourth of
July. 

Hilary
Duff is a fan of this multipurpose stick from Nudestix, which,
honestly, is enough for us to hit “Add to Bag.” 

If
you’re looking for a natural, nontoxic liquid eyeliner, there isn’t
a better one on the market than this five-star-rated pen from Ilia.
It stays on forever, dries quickly, and won’t feather.

It’s
easy to forget to give your brows some TLC. This nourishing brow
oil from BBB London is super luxurious and tends to your brows
overnight to promote growth and better brow health overall. 

Water
creams have been having a moment within the beauty industry, and
this new formula from Philosophy is our newest favorite. (And
reviewers agree!) It’s insanely lightweight, sinks into your skin
with lightning speed, and, according to the brand, increases your
skin’s hydration levels up to 86%. 

Smooth
as silk, this handy little stick from Chanel delivers the perfect
dose of glow anywhere you apply it. We recommend sweeping and
blending it onto your eyes, cheekbones, and lips for the prettiest
sheer and dewy result.  Up next: 22 New Beauty Products That Made
Us Wonder How We Survived Life Without Them

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