56 Pictures That Prove These Are the Hottest Brands Right Now

Fashion month has officially ended, and all the runway shows
and street style photos are pretty much one big blur. Between New
York, London, Milan, and Paris, there is way too much to take in on
your own, which is why we are here to help. Each season, we like to
take a look back at not only the trends that were born over the
past month but also the brands that were
spotted everywhere on everyone in every city. Sometimes you
think you can guess them, but even I will admit that after
scrolling through thousands (that is not an exaggeration, by the
way) of street style photos, I was still surprised by a few.

Below, discover which eight fashion brands were the most
popular during fashion month thanks to the stylish attendees at
the S/S 20
shows. According to the overwhelming number of times each of
the brands ahead were photographed, identifying the hot eight for
you here was an easy task. With cult favorites like Bottega Veneta
and Jacquemus in addition to some more surprising wins from Wandler
and Khaite, enjoy the lengthy story ahead featuring the prettiest
pictures of each and some shopping for good measure.

Bottega Veneta has officially reached peak cult status, and this
fashion month was no exception. Lisa Aiken predicted it best

in this story here, and according to the thousands of street
style photos and infinite Instagram shots, the decline of Bottega
is nowhere in sight, and that’s how we like it.

The rise of Khaite has been slow and steady, but that phrase
typically ends with “wins the race,” and that’s exactly what this
brand is doing. What started as an army of delicate dresses and
sweet necklines has now developed into powerful boots and
noteworthy knits. When it comes to Khaite, you really can’t go
wrong, but below are a few of our favorite pieces if we had to
pick.

Beyond the attendees wearing head-to-toe Paco Rabanne at the
S/S 20 show in Paris, the brand’s pieces were spotted all
throughout fashion month, including the famous chain-mail
bags and the newer rose-printed dresses. At one point in
time, we were slightly concerned that Paco Rabanne would be
pigeonholed into the party-girl chain-mail look, but the fact that
shoppers are clinging to the knits and silks has us letting out a
sigh of relief.

It wouldn’t be an It-brand roundup without a Jacquemus
shout-out. The love of this brand only continues to grow day by
day, and similarly to Paco Rabanne, this fashion month proved
consumers are branching out beyond the brand’s micro tote bag and
stepping into the knitwear and tailored separates, which are
particularly amazing this season.

Marine Serre is a weird one, and that’s exactly why we like it.
When the brand was initially on the rise, it seemed to suit one
girl and one girl only, but now that the fashion world is clearly
more accustomed to the Marine Serre way, we are seeing wearers
transform the pieces to mix perfectly with their own style, which
you can see in the street style images ahead.

This household brand felt cooler than ever, as it was spotted on
fashion icons everywhere from New York to Paris. Beyond the
expected puzzle bags and logo carryalls, the street style set
incorporated some of the newest Loewe fall looks in ways so chic
they almost made us want to spend our entire paychecks on one
coat—almost.

From one iconic brand to the next. It wouldn’t be a successful
fashion month without a slew of freshly styled Prada pieces just in
time for the new season. The F/W 19 collection was certainly buzzy,
so we were more than excited to see how the fashion set was going
to style the pieces IRL. One look at the below and you’ll
understand why we were all pleasantly surprised.

Last but not least, we have Wandler. The contemporary accessory
brand recently launched shoes, and it clearly took no time at all
for them to take off. Of course, the bags are still just as
striking, and it was common for It girls to wear both the shoes
and a bag at the same time. I don’t know about you, but that’s
what I call a cool-girl brand, and we can’t wait to see what
Wandler brings in the coming seasons.