I’ll put it like this: Even my
72-year-old father
(who knows nothing about beauty aside from
the occasional face mask I make
him try
) has heard of
Glossier
. The brand is just that well-known. If pressed, he
could even list off a few of the biggest top sellers like Boy Brow
(which he adorably calls “Boy Stuff”), Cloud Paint, and Balm
Dotcom. Of course, he does have a
beauty-obsessed wife and daughter
, but when I asked him when
and where he first heard of the brand, his reply was a perturbed,
“Do you think I live under a rock?” (I suspect his addiction to
scrolling through his Google feed, but what do I know?) Anyway, I
digress.

Earlier this year, The
Cut
reported Glossier’s worth at a cashmere-cozy 1.2 billion,
and while the brand might be known for its syrupy shimmer and pink
packaging aesthetic, it’s basically untouchable where product
demand is concerned. Everyone knows Glossier,
and everyone wants it. But of course, we have some thoughts as
beauty editors.

Despite their ironclad following, some products are superior
to others (just being honest!), and as people who—quite
literally—receive and try hundreds of products every month, we’re
pretty good judges of formulaic character. Ahead, we’re sharing the
11 best Glossier products we’re truly obsessed with and have
rebought after ravaging our initial free ones. Keep scrolling! Your
beauty editor–approved Glossier shopping guide awaits. 

I,
like basically every other human being on the planet, have a major
love for Boy Brow. It’s the brand’s top seller, after all! That
said, I buy the clear formula because I actually prefer my brows in
a pretty natural state. (If I have any sparse areas, I simply fill
them in with Brow Flick—more on that below.) Since my brows are
naturally pretty dense (and dark), and my actual hair is so light,
I like the way the Boy Brow’s clear non-goopy formula fluffs and
conditions my brows with hold and polish but doesn’t leave them
feeling tacky, hard, or with a weird opaque residue like so many
other clear brow gels and pomades I’ve tried. 

You
can read our in-depth reviews of Brow Flick here, but without
question, this handy, low-maintenance pen has managed to become one
of my all-time favorite Glossier products. I love it more than Boy
Brow (yes, really) and appreciate how easy and goof-proof it is to
apply. I’ve never used a pen that yields such natural and seamless
results sans effort, skill, or nerves. A quick flick (sorry,
couldn’t resist) and you have perfected brows in less than a
minute. Surprisingly, my first pen has yet to dry up, but I’ll be
restocking the second I run out. 

Okay,
this is my can’t-live-without-it mascara. And that’s
telling because I’m probably the pickiest mascara consumer on the
planet. I naturally have long, dark lashes, but there are pretty
much only three formulas on Earth that I can actually stand. This
one, though, I love. The wand and formula are both perfect—never
making my lashes gloopy or droopy—just lifting, darkening, and
lengthening them so that they look like fanned-out extensions. I
will buy this mascara until my dying day, and I tell anyone who
will listen that they should too. The best part? It’s only $16—a
godsend for someone who has champagne taste on a beer budget.

I’m
obsessed with Euphoria, so when I found out the show’s makeup
artist, Doniella Davy, used this highlighter on Rue, my longtime
love for this product only intensified. This is one of the only
highlighters I’ve used that actually looks completely natural and
looks like skin—especially after it’s had a little time to sit
and melt into your complexion. Pro tip: It’s also a magical
glow-inducer your clavicles never knew they needed. Even if my skin
is congested or hasn’t been on its best behavior, a couple of
strategic swipes of Haloscope (I love Quartz) on the tops of my
cheekbones, Cupid’s bow, and chin do wonders and still manage to
earn my skin compliments during meetings or at events. I know some
people say it can veer greasy, but as long as you use it sparingly
and don’t use it with too many other dewy-textured products (I
apply it to bare, moisturized skin or layered atop a matte
foundation), you should be good. 

I’ve
never completely outgrown my deep infatuation with Lip Smacker
circa the late ’90s and early 2000s, and Glossier’s assortment of
whimsically scented balms is the best grown-up alternative I’ve
found. I love everything about this universal skin salve and keep a
tube in every drawer, bag, and pocket I own. It heals everything
from chapped lips to cracked cuticles, smells amazing, lasts
forever (a little goes a long way), and is affordable to boot. I
love the un-tinted Birthday, which has a super-subtle shimmer and
was inspired by Milk Bar’s famous Birthday Cake, but there are
also have more refined options like the fragrance-free Original,
Rose, Mint, and the newest addition, Berry.

I’m
actually not a lip gloss person, so the fact that I’m taking the
time to write about lip gloss is a testament to how fab these new
tubes from Glossier are. If I had to choose, the red would be my
favorite, but I love all three and wear each shade regularly, which
is why I recommend just taking the plunge and buying all three
shades. Plus, considering so many lip glosses are exorbitantly
priced these days, going with all three colors in one go is still a
better deal than the majority of tubes sold solo on the market. I
love these glosses because they truly deliver on that “your lips
but better” appeal and don’t pack too much color, shine, or
glimmer—just a poignant enough punch to make your pout look
significantly better in an ultra-low-maintenance way. Plus, the
texture isn’t sticky or glue-like at all. It’s juicy, and it’s
perfect, and I’m honestly just not sure how Glossier managed to
make such a perfect gloss when so many have failed before it. And
so ends my TED Talk on the amazingness of Glossier’s Lip
Gloss. 

As
you’ll read below, both Courtney and I love Cloud Paint, which is
another one of the brand’s best sellers. It’s consistently added
more gorgeous shades since the product launched, but Puff (one of
the OGs) is still my favorite. Plus, I know so many celebrity
makeup artists who use it. It’s easy to manipulate on your face so
you get the perfect amount of color and diffusion, and unlike a lot
of cream-and-cheek formulas, it’s almost impossible to overdo it.
I love to layer Puff with other powder blushes if I want a more
intense makeup moment, or I’ll just use a tap of this on bare skin
for those days when I’m not wearing makeup but need to breathe just
a little bit of life into my sleep-deprived complexion. I also love
to use it on my lips and eyelids. Basically, give me this,
Haloscope, and Lash Slick, and that’s all I need to walk out the
door.

I’m
really picky about brow products, and this one is up there with my
top favorites in the category. I usually use a pencil to add some
definition in my arch, but this stuff adequately fills in any
sparse areas without making my brows look too blocky.

This
gel blush is perfect for everyday wear. It melts so easily into the
skin and leaves a super natural-looking flush. It’s really easy to
layer, too, so you can control how much color you deposit. I’m
obsessed with the shade Storm and literally wear it every
day. 

Honestly,
this reminds me of the types of eye makeup products marketed to
tweens in the ’90s, but maybe that’s why I like it so much. The
gold shade is my favorite, and I always get tons of compliments
when I wear it—more so than any other type of glitter I’ve
worn.

My
favorite thing about this lip lacquer is that it can be kept
subtle, but it’s also easy to layer up to an impossibly shiny,
opaque finish. This taupe shade called Pony is my uniform. Up
next: We Tried Glossier’s Brand-New Brow Product—and It’s Better
Than Boy Brow

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