Every Cool On-the-Rise Brand to Know Now, According to Our Editors

As editors for Who What Wear, it’s part of our job to stay on
the pulse of new brands that are bubbling up in the fashion world.
There are plenty of exciting talents popping up all of the time and
we love learning about them to share with readers. Curious to find
out which cool fashion labels are catching the eyes of team Who
What Wear, I asked our editors which on-the-rise brands they’re
most excited about right now.

Ahead, our editors are weighing in about the very best emerging
brands to know about. From labels designing the best affordable
handbags to jewelry designers
that feel truly unique to labels trickling in from spots around
the globe like South Korea and Barcelona, these are the 20coolest
on-the-rise fashion brands to get on your radar right now. Go on to
shop our edit of pieces that will stand apart from the rest.

Though A.W.A.K.E
MODE has been around since 2012, it landed on my radar recently.
The designers have a distinct take on shirting and tailoring with
signature details that carry through the collection. I just ordered
this cutout turtleneck, which feels like a fresh take on the fall
staple.

Marina
Moscone was one of the most talked-about shows during NYFW and it’s
easy to see why. Her collection offers an elegant yet modern take
on everything from suiting to draped satin dresses with refined
designs that can take you everywhere from the office to a
wedding.

Australian
label ESSE designs updated takes on tailored closet essentials like
shirting, suits, and knitwear. With details like voluminous sleeves
and tapered waist silhouettes, the brand offers pieces that will
allow you to build a wardrobe of sophisticated fashion
essentials.

“Net-a-Porter
recently started carrying Barcelona-based handbag brand The Sant
and all I can say is good luck picking just one to buy.”

“If
you like to wear pretty, unique pieces that literally everyone you
encounter will either compliment or ask about, Uruguay-based Tach
Clothing should be on your radar. Bonus: It’s relatively
affordable.”

“Korean-based
brand, Pushbutton, has been on the rise now for a few seasons and
is finally starting to feel extremely established as you can now
shop the brand everywhere from Shopbop to Net-a-Porter. Come to the
brand for statement-making pieces that feel extremely
one-of-a-kind.”

“Another
Koren brand, Salondeju, makes some of the coolest shoes in the
business with unique shapes and colorways.”

“I’m
a sucker for good basics, which is why I become more and more
impressed by WARDROBE.NYC with every new drop. Few brands can take
something as common as a blazer or denim skirt and actually find a
way to make it better the way its founders have, so I’m looking
forward to seeing what’s next.”

“Despite
only launching last year, SLVRLAKE denim has already made its way
into all my favorite retailers and is putting out all the jeans I
want to wear right now. For fall, I especially have my eyes on this
cargo-inspired pair. They have the utility feel but are not too
bulky so they’re still super flattering.”

“Luiny
is a Brooklyn-based brand with extra special jewelry. These
earrings have a nod to the ’80s but still feel completely modern. I
can picture the most boring pieces in my closet come alive when
paired with these babies, plus they’re on sale!”

“When
I met Isabella Lalonde, I was immediately taken by her personal
style. Check out her Instagram for proof. So, when she launched a
whimsical jewelry line I wasn’t surprised when Vogue immediately
did a huge profile on it. She was kind enough to send me a piece,
and every time I wear it I feel like a more ~*~interesting~*~
version of myself.”

“I
never met an IMAGO-A bag I didn’t like. The quirky shapes are
original but definitely still functional, something that doesn’t
get enough credit in my opinion. Is it weird that I want one of
their shoulder bags in every color?”

“Low
Classic is an emerging South Korean label whose tailored blazers,
loose trousers, and leather staples immediately caught my eye. Each
piece has a timeless—but never boring—quality to it that
together make one of the coolest capsule wardrobes in existence. I
already own a pair of their trousers, but I might just have to add
these faux leather cargo pants to my closet next.”

“Bevza
is the brand every fashion insider wants to wear right now. Their
90s-inspired silhouettes are so good they’re transforming even the
boldest of dressers into minimalists.”

“You
may already be familiar with the Parisian influencer, Chloé
Harrouche for her unmistakably chic outfits on Instagram, but the
street style star has also launched her own line of
knitwear—LOULOU STUDIO. It’s made up of comfortable, and chic
neutral-hued sweaters and cardigans that will be a forever classic
in your wardrobe.”

“If
you’re looking to boost your mood then Olivia Rubin’s colorful
array of dresses is your sartorial solution! The British native and
Central Saint Martins graduate is known for her signature graphic
prints and bold colors that will unquestionably garner all the
compliments.”

“Barcelona-based
designer Berta Cabestany studied at Central Saint Mertens and used
to design for Mango, but what you really need to know is that she
creates the dreamiest colorful pieces you’ll definitely want to
buy.”

“Emily
Levine’s cute bags recently debuted on Net-a-Porter (and
I bought one for myself), but right now I’m especially interested
in her delicate, handmade jewelry that’s only available on her
site.”

“While
this South Korean-based line has been around for a few years, it’s
on the rise amongst the style set thanks to its range of reworked
staples that reinterpret popular Scandinavian aesthetics.”

“This
luxurious and eco-friendly line offers expertly-crafted classics
with a twist like this gorgeous trench. If you want to make a
subtle statement in your day-to-day, invest in this brand.”