I Almost Don’t Want to Share These Under-the-Radar Cool-Girl Brands

I don’t really consider myself to be a stingy person but when it
comes to discovering under-the-radar
fashion brands I can be, well, a tad conservative with what I
share. It’s not because I don’t want my friends to shop from
interesting labels; it’s more of an emotional response I get when
I’ve found a designer that feels truly fresh, something that’s hard
to accomplish nowadays if you ask me. When I get that feeling that
only comes from learning about a lesser-known indie brand, I want
to hold on to it for a short while so I can feel like I was an
early adopter of what surely is about to become a cult favorite.
Once it’s passed, then I begin to spread the news, which brings me
to the subject of today’s shopping roundup.

Ahead, I’ve culled a list of nine under-the-radar fashion brands
that cool girls are shopping and wearing right now. There are a few
newbies in the bunch that you may not have heard of and a
smattering of options that have gained traction in recent seasons
(talking to you, Nanushka).
Continue ahead to discover these labels and shop your favorites for
a fun and fresh fall
wardrobe.

Hailing from Barcelona, this bag brand is about to blow up
thanks to its exquisite fabrics, cool colorways, and unexpected
silhouettes and hardware.

This underground New York City label is in every cool girl’s
closet right now. Snag a piece to add an element of whimsy to your
wardrobe.

If you’re always on the hunt for a new statement piece to adopt,
look no further than Priscavera.

This Denmark-based bag label playfully blends edgy downtown
elements with utilitarianism. Reach for its moto belt bag this
fall to give your outfit a cool finish.

If you’re in need of a juicy pop of color by way of
’90s-inspired silhouettes then say hello to Rezek, your new
go-to.

This New York-based brand is not only fun to wear but also
happens to be sustainable. The brand uses upcycled materials, so
its barrettes and earrings are a worthy addition to your jewelry
box.

Skip the dainty gold jewelry this fall and try a wooden bauble
from Sophie Monet.

For consistently-cool outfits, don’t forget Stine Goya. This
It-girl label offers a steady supply and bright color and print
palettes cut into wearable silhouettes.