In case you hadn’t noticed, a vegan lifestyle is about as
trendy as pumpkin spice
lattes right now. Oftentimes, the pain point of the
lifestyle is not the diet—it’s finding suitable products for
every other facet of your routine, including cosmetics. If
you’ve ever considered adopting a vegan makeup routine, chances are
you’ve found yourself in an online rabbit hole trying to make sense
of it all. Why is it so dang confusing?

Well, one hiccup is the distinction between buzzy terms like
cruelty-free and vegan-friendly that people sometimes mistakenly
take to be synonymous with true vegan. To put it plainly, if a
brand identifies as vegan, it means they don’t use animal
ingredients at all. If you see a vegan-friendly label, it means
that only some of its offerings are vegan but not all of them.
Cruelty-free, on the other hand, means that the brand doesn’t
test on animals.

We at Who What Wear are committed to bringing you the most
accurate insights to help inform the life decisions you make
every day. Makeup might not seem all that deep, but when you really
think about it, every dollar spent is essentially a vote in favor
of a brand’s practices. So if you’d like to vote vegan, we’ve got
your back. We’ve rounded up the 10 best vegan makeup brands and
gone a step further to rank them according to their product
offerings and overall quality. Read through for the scoop.

100% Vegan: Yes

Product Offerings: Lipsticks and lip
crayons

Shade Range: Inclusive

While we haven’t had the pleasure of testing Axiology’s products
for ourselves, we were pleasantly surprised at how clear and
straightforward the brand is about its vegan status. It’s
encouraging to see a brand take this stance because the beauty
industry double-talk around true vegan versus vegan-friendly and
cruelty-free brands is enough to make our heads spin.

100% Vegan: Yes*

Product Offering: Face and body makeup

Shade Range: Inclusive

Dermablend isn’t one of those brands that offer 50-plus shades
of foundation, but what it does offer is dermatologist-developed,
noncomedogenic, high-performance makeup for the face and body. It
does a nice job of recognizing the needs of a broad spectrum of
skin tones. *Dermablend recently sent out a press release
stating that it is “now manufacturing 100% vegan-friendly
products which will hit shelves later this year.”

100% Vegan: Yes

Product Offering: Facemakeup

Shade Range: Room for improvement

Inika is an Australian beauty brand that’s certifiedorganic,
vegan, halal, and cruelty-free. Although its shade range is a bit
limited (right now its Liquid Foundation with hyaluronic acid is
only offered in eight shades), it still gets top marks for being
everything listed above.

100% Vegan: Yes

Product Offering: Facemakeup, skincare,
haircare, nail products, and fragrance

Shade Range: Inclusive

This drugstore brand offers a wide range of makeup, including
foundation (in 30 shades!), eye shadow palettes, setting powders,
mascara, and much more.

100% Vegan: Yes

Product Offering: Face makeup and hair
coloring

Shade Range: Inclusive

When Lime Crime launched its now-famous Velvetines Liquid
Lipstick back in 2008, it was one of the first products of its
kind. Since then, the brand has continued to develop products in
a wide range of whimsical colors, allowing all customers to express
themselves freely. At present, the brand does not offer face
products like foundation or concealer, but it offers a number of
blushes, highlighters, eye shadows, and the like in tremendously
diverse hues.

100% Vegan:
Yes

Product Offering: Face makeup

Shade Range: Inclusive

Jeffree Star started his career as a beauty vlogger before
launching his eponymous makeup brand in 2014. The Instagram-famous
line offers a number of electric eye shadow palettes, concealer (31
shades!), setting powder, and more.

100% Vegan: Yes

Product Offering: Makeup, makeup tools, and
skincare

Shade Range: Inclusive

It’s got everything you would expect from a full-service
cosmetics line: a number of foundations, concealers, lipsticks,
highlighters, and more, all offered in incredibly diverse hues. The
kicker here is the price point for the quality of the products.

100% Vegan: Yes

Product Offering: Face Makeup and
skincare

Shade Range: Inclusive

Not only is Cover FX in the 40-plus range with its foundation
shades and in the 30-plus range with its concealer, but it
also takes it a step further by addressing dry, oily, and normal
skin types individually.

100% Vegan: Yes

Product Offering: Makeup and makeup tools

Shade Range: Inclusive

We’ve got another vegan member of the 40-plus-foundation-shade
club. The rest of the line, from the cult-favorite eyeliners to the
plush liquid lipsticks and the high-voltage eye shadows, is offered
in the kinds of vibrant colors you’d expect from tattoo artist Kat
Von D.

100% Vegan: Yes

Product Offering: Makeup and skincare

Shade Range: Inclusive

Milk snags the top spot because of its innovation in the
cosmetics space as a whole but especially as a vegan brand. The
products are cool, the packaging is gorgeous, the brand ethos
resonates, and it offers unmatched peace of mind by keeping its
list of
blacklisted ingredients just as long as its list of approved
ones. Honestly, there’s not much more we could ask for.

Up
Next, 8 fall lip colors every fashion girl is wearing right
now.

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