Mugsy Fall/Winter 2019 Lookbook

Mugsy
Jeans, the company that has become known for offering
the most comfortable men’s denim has upgraded its customer
experience with improved chino fabric, and a winter-specific denim
thermo-technology.

Mugsy tapped into their most valuable asset for the
Fall/Winter 2019 lookbook, it’s customer. Rather than going the
route of standard model, Founder, Leo Tropeano chose to highlight
some of the brand’s most loyal customers as this season’s
models. Mugsy is a customer-centric brand – from their opinions
driving the expansion of new product, to the personalized
experience and communication that they receive from Leo and his
team, so having them be the focus this season just made
sense.

This isn’t the first time that Mugsy has veered from the
expected route of standard model lookbooks. The SS19 lookbook
highlighted some of the brands most loyal IG influencers, and the
FW18 lookbook was shot with Diggy Mooreland – the winner of the
Mugsy Jeans x 10 MGMT model search.

Mugsy’s perennial staple washes are all be back for, along
with two new seasonal styles inspired by customer demand for an
even darker blue jean. The “Darkest Blues” are an almost black,
indigo wash, and the “Mags” give customers a distressed
charcoal gray option. In addition to three new chino colorways –
a super stylish maroon, a versatile neutral gray, and a limited-run
festive holiday print – Mugsy’s chino options will also receive
a boost in softness and comfort thanks to the V4 material upgrade
for all styles.

The entire lookbook was strategically shot in Chicago. Home to
not only the brand headquarters, but also the inspiration of the
naming of each style and the entire foundation of the brand
aesthetic and mantra.