We Asked Jessica Alba What She’d Buy From Her Own Beauty Brand

Welcome to What I Buy From My Own Brand—a special series
spotlighting our favorite CEOs and beauty bosses. Here, they’ll
provide context regarding what they look for and value while
shopping for top-notch beauty products in addition to providing a
list of the formulas they purchase from their own brands. Up next,
Jessica Alba, founder of The
Honest Company and
Honest Beauty. Enjoy!

Clean beauty has been a focus of mine since before it became a
mainstream term—even when I first launched
Honest back in 2012 and no one was really talking about safe
ingredients. I have very sensitive skin, and I have allergies, so I
knew I wanted to create products that were safe for sensitive skin
but actually worked.

My makeup routine always starts with skincare. I really believe
that good makeup starts with a great, smooth canvas. I always start
with a gentle cleanser, like Honest Beauty
Gentle Gel Cleanser ($11), which is great for all skin types.
Then I apply our Vitamin
C Radiance Serum ($24) for a little glow, followed by
our Hydrogel
Cream ($17) to lock it all in.

For makeup, I don’t always have a lot of time in the mornings,
but I like to tap
Magic Beauty Balm ($12) around my eyes, high points, and
Cupid’s bow. Lashes are a must for me, so I always curl my lashes
and apply Extreme
Length Mascara + Lash Primer ($14). Then I like to do just a
little
Crème Cheek Blush ($12) on my cheeks and add a lip color. (I
love to tap on our Liquid
Lipstick, $12, with my finger for a blurry lip-stain
look.)

I’ve had so many looks over the years, but now I
really love classic, feminine looks that are all about accentuating
your natural beauty. I do like to get playful with my
makeup sometimes, but I think it’s all about keeping the look
balanced. So if I do a more dramatic eye look, I’ll wear a more
neutral lip so it’s not too overpowering.

Here are the top 14 products I’d buy from my own brand and why
Iove them.

A
great mascara really opens your eyes and makes you look more awake
(even when you didn’t get enough sleep the night before). Our
Honest Beauty one is really the best because it has a primer on one
side and mascara on the other. Both work together to build amazing
length and lift. It’s also safe for sensitive eyes and won’t
flake off throughout the day.

I’m
so excited to share this launch with everyone. It’s clean, it’s
vegan, and it’s got no synthetic film formers or isododecane. We
really wanted to create a variety of shades that work for all skin
tones. One of my favorites is the shade BFF, which is a dusty rose.
They go on with a shine but dry down matte, and you can wear it all
day without reapplying. It’s really buildable so you can wear it
as a tint or full color.

For
days when I want to go full glam, I love Honest Beauty Liquid
Eyeliner. It’s so pigmented and easy to apply with the flexible
felt tip. It’s the perfect liner for creating a cat eye.

Daniel
Martin, our creative color consultant, helped to create this
super-versatile palette. It has a great mix of mattes and shimmers
that are perfect for everyday wear. You can create so many
different looks with it. I love to do a smudgy cat eye for an easy
glam that works day to night.

I
think blush really brightens the face and highlights the cheekbones
without making it look unnatural. Our Crème Cheek Blush is so easy
to apply. You just tap a bit onto the apples of your cheeks with
your fingers and blend out. It’s great for when you only have a
few minutes to get out the door but still want to look
put-together.

I’m
never without our Magic Beauty Balm. I bring it everywhere! It has
so many uses, from creating a dewy highlight to taming flyways and
softening cuticles. We also created a stick form that has mica in
it if you want a little more glow.

This
oil is the BEST for dry skin. I love how lightweight it is, so it
absorbs quickly, but it’s still hydrating and packed with a blend
of pure seed and fruit oils, including organic avocado oil,
cold-pressed organic chia seed oil, and organic apricot kernel
oil.

Our
Vitamin C Radiance Serum is my go-to for brightening my skin. I use
it right before my moisturizer. It has an amazing blend of
artichoke and clover extracts, plus a bit of mica for an instant
glow.

When
I couldn’t find a clean moisturizer that gave me firmer, smoother
skin, I made it. I love the Hydrogel Cream because it’s oil-free
with advanced moisture-release technology and two types of
hyaluronic acid. There are no synthetic fragrances, and it leaves
your skin super hydrated and smooth.

I
love the scent of rose water, and this daily cleanser smells
heavenly. I use Honest Beauty’s Makeup Remover Wipes to take off
my makeup at night, but this cleanser really helps get all the
makeup and dirt out of my pores with the help of pink kaolin
clay.

Whenever
I have a tough day or the kids are driving me up the wall, a bubble
bath is all I need to relax. The dreamy lavender scent helps me
wind down and clear my mind. It’s also great for the kiddos!

This
sweet-almond scent is amazing, and it’s made with naturally
derived ingredients. I love that it moisturizes for 24 hours and
that I can use it on my kids too.

I’ve
dealt with eczema symptoms, dermatitis, and sensitive, patchy skin
my whole life. My kids also experience different levels of eczema
flare-ups and dry patches. That’s really why I created this
line—there aren’t many natural options available to treat
eczema without using steroids. This balm is perfect for targeting
those flare-ups and dry patches, and we used naturally derived
colloidal oatmeal instead of steroids.

Anyone
who’s dealt with eczema knows that flare-ups can be caused by any
number of things—your environment, diet, or the products you use
on a daily basis. This body wash is for anyone with eczema-prone
skin to promote good bacteria growth and a healthy skin biome
without drying out the skin. It also has naturally derived
colloidal oatmeal and is safe for the whole family. Up next: What
Versed Founder Katherine Power Would Buy From Her Own Brand