
Welcome
toSecond Life, a podcast spotlighting profitable ladies who’ve made
major career modifications—and fearlessly mastered the pivot. Hosted by
Hillary Kerr, co-founder and chief content material officer& at Who What
Wear, each episode offers you a direct line to ladies who are
recreation changers in their fields. Subscribe to Second Life on& Apple
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There are few make-up artists as legendary and prolific as Gucci
Westman. She’s liable for the sweetness appears on countless
journal covers (assume
Jennifer Aniston for InStyle& and
Reese Witherspoon for Vogue) and ad campaign and runway appears
for trend’s largest manufacturers (Dior, Proenza Schouler, and Oscar
de la Renta), and she or he has a star shopper record that would fill
this page. Westman’s coveted aesthetic has turn out to be renowned and
unmistakable, a supernatural dewy glow, which you will or might not
acknowledge as make-up at all.&

Rising up between Sweden and L.A. gave Westman a singular
perspective on beauty from a younger age, and at 23, she enrolled in
a four-month program at a makeup faculty in Paris. She was hooked
and shortly thereafter moved back to L.A. to place her newly discovered
methods to make use of. Although she labored lots of her first jobs with out
pay, prioritizing the expertise and exposure, it wasn’t lengthy
before phrase of her profound talent and dedicated work ethic spread,
and she or he added her first legendary piece of work to her résumé:
the make-up for Spike Jonze’s function film directorial debut,
Being John Malkovich. It was there that she met Cameron Diaz, whom
she would work with frequently within the coming years, whereas including
countless different celebrities to her roster.

Westman ultimately moved to New York, where she met Vogue’s
artistic& director, Grace Coddington (tune in for that story), and
her profession can be ceaselessly modified. “I had in all probability a yr and a
half straight the place I did all the covers, and then I also had
multiple issues the place I did the duvet and each story,†she
remembers of her early days with Vogue. Westman had turn out to be& arguably
probably the most influential makeup artist of the time, working between
editorial and model campaigns and trend week runway exhibits from
New York to Milan, where she recounts not solely spotting tendencies on
the runway but in addition creating them. “In New York, I used to do
typically eight or nine exhibits, and if I actually needed a pink lip to
be a development, I might do it multiple occasions till it translated that
the pink lip is a development,†says Westman.&

Westman went on to turn out to be the international inventive director at
Lancôme and spent 13 years as the worldwide inventive director at
Revlon, the place she labored on product improvement, shade, and development
collections for the brand. These experiences turned invaluable
when, two years in the past, after identifying a white area out there,
she debuted her own line of unpolluted, high-performance, and
uncompromisingly luxurious make-up beneath Westman Atelier. Creating
formulations from scratch that meet her extremely important
performance& requirements& and exclude her in depth ingredient
blacklist is not any straightforward feat, but as Westman says, “nothing
that comes simply is rewarding.”& Now, because the founder and
artistic director of the brand, Westman’s aesthetic and artistic
vision are coming alive in a brand-new means.

Tune in to this week’s episode of
Second Life& for behind-the-scenes moments from Westman’s
famed make-up profession and the way she’s constructed Westman Atelier from the
ground up. To buy the brand’s best-selling& products, hold
scrolling.





Next up,& find out
how Joy Cho became the most followed account on Pinterest and built
her design empire.
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